![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com](https://sportshub.cbsistatic.com/i/r/2021/02/22/7eec5690-1178-4bfe-b3fb-f59353f48c49/thumbnail/1200x675/b146c76b59b3f825489df6a1690d79df/lindor-new-balance.png)
Mets' Francisco Lindor explains why 'it's great to be in New York' as he unveils signature New Balance shoe - CBSSports.com
![NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_768%2Cx_523%2Cy_359/MTkyNzIxNzI3Mjk2MzgyMTUy/new-balance-players.jpg)
NBA All-Stars Debut New Balance Two XY V3 Shoes - Sports Illustrated FanNation Kicks News, Analysis and More
NEW BALANCE TO HOST THE 2022 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP AT THE NEW BALANCE TRACK AND FIELD CENTER AT THE ARMORY IN NYC
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)