Who Owns Yeezy? - FourWeekMBA
How Kanye West Made Yeezy Brand a Success
Kanye West's Turbulent 9-Year History With Adidas
Yeezy Supply vs. Demand: The Restock Effect - StockX News
Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
Kanye West's Yeezy Strategy: How to Create a $1.5 Bln Brand
Adidas warns dropping Kanye West could cost it more than $1 billion
Yeezy: Birth (and Death?) of a Brand - ItsMoose.com
Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
Adidas reveals plan for Yeezy shoe line
Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
Circularity as damage control: Tackling the Yeezy stock problem | Vogue Business
adidas to release existing YEEZY product in May 2023
Kanye's Yeezy is a Multi-Billion Dollar Business and Still Growing
Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups - The New York Times
The History of the Yeezy Logo - Hatchwise
How Kanye And Adidas 'Yeezy-Hacked' The Business Model Of Celebrity Endorsements
How Kanye West Built Yeezy - YouTube
Luxury sneakers: share of YEEZY sales, by product name worldwide 2017 | Statista
Kanye West antisemitic remarks hurt Yeezy resale value - Los Angeles Times
